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The Effects of Cooperative Competition on Member Loyalty

The authors analyze the issue of membership loyalty in the presence of cooperative competition in the context of the dairy industry in Wisconsin. (26 pages)

The authors analyze the issue of membership loyalty in the presence of cooperative competition in the context of the dairy industry in Wisconsin. (26 pages)

 

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Type: Article (PDF)

Source / Author: Kimberly Zeuli and Andrea Bentancor

Date: 2005

Language: English

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